When we met James Victore at his Williamsburg studio a few weeks ago, we knew it was going to be a special evening. And it was. Over the course of the night, James recounted his path with unflinching honesty, describing his parent’s early influence on him, the events that led him to New York with dreams of becoming the best poster designer ever, and how he found, lost, and regained his dharma. Now, in the midst of doing the most important work of his career, James is certain that his life’s work is no longer about him; nor is it about money, awards, or fame. What drives James now is the simple, yet profound truth that, “Our work is a gift.” As you read the interview, it’s our sincere hope that James’ words will resonate with you, kick your ass into gear, and set you on course to view your work as a gift. Because no matter what you do, you have a contribution to make, but it’s up to you to be courageous enough to believe it and audacious enough to act on it.
Read the interview →